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Al Grano (Spanish Edition)

by Silvia Cherem Sacal

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Al grano. Vida y visión de los fundadores de Bimbo lo aborda todo: las luces y las sombras de la empresa mexicana que, tras superar a la japonesa Yamazaki, se convirtió en la panificadora más grande del mundo (See below for description in English).

Silvia Cherem reconstruye una historia sin paralelos que permite al lector adentrarse en la filosofía social de Bimbo, conocer los secretos del éxito y atestiguar los problemas que tuvieron que enfrentar derivados de la severa competencia, así como las rupturas en el equipo, los vaivenes sexenales y el paso de la estafeta a las nuevas generaciones. 

Description in English: Straight to the grain. The life and vision of the founders of Bimbo addresses all the lights and shadows of the Mexican company, after surpassing Yamazaki from Japan, it became the world's largest bread maker.

Silvia Cherem reconstructs a singular story allowing the reader to delve into Bimbo's social philosophy, learning the secrets of success and witnessing the problems they faced arising from severe competition and ruptures in the team, the six-year fluctuations and passing the baton to the younger generation.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Silvia Cherem Sacal

 

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